• Emergency of market for premium vacuum pack tea
• Increase in choice of flavours
• Upgraded Packaging
• Unlike regular packet tea, the purchase of vacuum packed tea is more impluse-led
• Marketing strategy is focused on visibility and trail generation at the point of sale
• As against Packet tea consumption CAGR growth of 4% the CAGR in tea bags is 12%
• Target group for flavoured now moving on the aspiring middle class

Growth

• As against CAGR of 6% in coffee the CAGR in tea is 3.3% as the penetration of tea is 90%.
• As against Russia where the tea cinsumption in term of volume is declining by 1% every year, in india the CAGR is impressive 3.3%.
• Growth from tea parlours is not forthcoming as in coffee industry.
• Probable entry of big marketers like ITC in branded tea with in next year or two will offers consumers more options & shall be good for the growth of branded segment.

Vacuum Tea Stats

• Domestic Consumption -8000 mt/annum
• Annual Growth - 10 %
• Production - 16500 mt/annum
• Exports - 8500 mt
• In orgenised retail - Private label tea sale is 25%